Even pro movie cameras can’t do that.Ĭinematic mode shoots in Dolby Vision HDR iPhone lets you do it with a few taps and swipes. Want to change the focus or adjust the blur after shooting wraps? No problem. You can even adjust the depth effect after you shoot ![]() * This Apple iPhone 13 image is for illustration purpose only. Now you can effortlessly create videos that look and feel like the movies. Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.Ĭinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Cinematic mode automatically creates beautiful depth effects and focus transitions Now iPhone makes it easy for you to bring the same storytelling technique to your videos. iPhone went to film school, so you don’t have toįilmmakers use a technique called rack focus shifting focus from one subject to another to guide the audience’s attention in their movies. New sensor-shift optical image stabilisation keeps shots steady even when you’re not New Wide camera captures 47% more light for better photos and videos New Ultra Wide camera reveals more detail in the dark areas of your photos ![]() And we equipped the Ultra Wide camera with a faster sensor. We also made room for our sensor-shift optical image stabilisation. We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever with its biggest Wide camera sensor. If you care about color, you should prepare for the upcoming iPhone 15 models, as their colors might have already leaked.* This Apple iPhone 13 image is for illustration purpose only. At the same time, since most customers buy their iPhones on carriers, it’s not usual for them to have the “fun colors” for older releases, so this could explain why Midnight/Black was so popular. First of all, CIRP says Apple has “aggressively promoted the new purple iPhone 14/Plus and 14 Pro/Max models,” so this might be a reason why so many people opted for them. ![]() The difference between color options from the newest models to the other iPhones can mean a few things. For example, 62% of customers chose the Midnight iPhone SE 3, 38% chose the Midnight iPhone 13, and 56% opted for the Black iPhone 12. Interestingly enough, customers opted for more traditional colors with the new iPhone SE 3, the iPhone 13 models, and iPhone 12 during this holiday season. It was followed by Midnight (26%), Purple (22%), PRODUCT(RED) (14%), and Starlight (12%). In the second place, we found the Gold iPhone, with 24% of people choosing it.įor the iPhone 14 models, most users also chose the new Blue color, which looks a lot like the iPhone 13 Pro’s Sierra Blue. While Graphite was another new color, it stayed in third place, as 23% of users went with it. What’s the most popular iPhone color? Image source: CIRPĪn impressive 42% of iPhone 14 Pro owners chose Deep Purple during this holiday quarter. With all that in mind, here’s how customers chose their iPhone colors during the holiday quarter. That said, even iPhone Pro owners, who usually choose between gray, silver, or gold, have been getting at least one new color option per cycle: Midnight Green, Midnight Blue, Sierra Blue, Alpine, Graphite, and now Deep Purple.
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